Core Highways Rebranding Initiative: An Exciting Update

Back to News Core Highways Rebranding Initiative: An Exciting Update - Core Highways

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Core Highways

Time to read:

3 minutes

Core Highways are thrilled to share significant progress on our comprehensive rebranding project, initiated earlier this year. This initiative encompasses new vehicle livery, merchandise, office-based workwear, and an upgraded range of safety-critical personal protective equipment (PPE).

Milestones Achieved in Safety Rollout

We are delighted to announce the successful launch of a new online catalogue for our colleagues, receiving overwhelmingly positive feedback. Currently, over 1,000 employees are equipped with their new PPE, with the entire staff expected to have full replacements by the end of this month. This upgrade extends beyond our operational teams, providing all office-based with their choice of branded office workwear too which blend fashion and comfort.

 

Vehicle Rebranding Progress

Remarkable advancements have been made in rebranding our fleet. Almost 60% of our vehicles now proudly display the Core Highways livery. By September/October, we anticipate 90% completion, significantly ahead of schedule, thanks to the diligent efforts of our delivery group led by Core Highways Director, Terry Musson.

 

A Unified Vision for the Future

Rebranding our entire fleet and distributing new PPE across the UK has been a substantial undertaking. This initiative highlights the unified strength of the legacy brands—Amberon, MLP Traffic, Forrest Traffic, and Barrier Services—under the fresh Core Highways branding. This significant investment underscores our commitment to projecting a cohesive and dynamic image to our customers.

 

We are focussed on demonstrating how these legacy brands are stronger together and that, by bringing the teams together under one entity, we show that with our nationwide coverage of 36 depots we can easily be there when it matters for our clients.

 

We've had some terrific comments on the new brand from customers and partners who we work with regularly, with several saying it looks great out on the network and across all our assets.

 

Share Your Feedback

We invite you to share your thoughts and images of the new brand with us via info@corehighways.com. Selected contributions will be featured on our social media channels.

 

For further information, please contact:

Core Highways Communications Team 

Email: info@corehighways.com 

'We've had some terrific comments on the new brand from customers and partners who we work with regularly.
With several saying it looks great out on the network and across all our assets.'